Short answer
Original data is something only you can provide, so it gives AI answers, journalists and list writers a reason to cite you. Publish a small, clearly described study, such as an anonymised benchmark from your product data or a survey, with method, sample size and date.
Make it credible
- Describe method and sample
- Publish the key numbers in text and a table
- Date it and update it yearly
- Offer a citable summary paragraph
Questions
How big must a survey be?
Big enough for the claims you make. Say how many responded and who.
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