Short answer
Companies synced is how many ICP companies are in your LinkedIn audience. Match rate is the share LinkedIn matched. Impressions and clicks per company come from LinkedIn’s company-level reporting, which is approximate, drops companies with fewer than 3 events and arrives 12–24 hours late. Return visits are synced companies that came back to your site. Engaged accounts clicked, followed or engaged.
The numbers
| Number | Meaning | Source |
|---|---|---|
| Companies synced | ICP companies in your LinkedIn company list | AnswerBid |
| Match rate | Share of those LinkedIn matched to company pages | |
| Impressions, clicks per company | LinkedIn ad delivery at each company | LinkedIn company-level reporting |
| Return visits | Synced companies identified on your site again | Visitor identification |
| Engaged accounts | Companies that clicked, followed or engaged |
Why the numbers are approximate
- LinkedIn returns company values only above 3 events, and only the top 100 per creative per day.
- Company metrics are approximate to protect member privacy, and arrive 12–24 hours late.
- Company results can include companies you didn’t target.
Compare full weeks or months, not single days. See it in the client dashboard demo.
Questions
Why is a company we targeted missing from the table?
It had fewer than 3 events in the period, so LinkedIn didn’t return it, or LinkedIn hasn’t matched it yet.
Can we see which person engaged?
No. LinkedIn reports by company, never by person.
Facts checked against the sources below on 15 October 2026. AI ad platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
