Short answer
Legal services can be advertised only in the US, and only by advertisers licensed to practise law in the jurisdiction where the ad runs. Non-US legal services are prohibited. General legal education may be allowed.
Legal tech
Software for law firms is a product, not a legal service. Keep ads about the software's features and avoid giving or promising legal outcomes.
Questions
Can a UK law firm advertise?
Not under the current policy.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
