Short answer
Ads must be truthful. OpenAI prohibits unfounded claims about capabilities, pricing, outcomes, affiliations or comparisons with other products, as well as exaggerated results and false endorsements. Make claims you can show on the landing page.
Safer phrasing
| Risky | Safer |
|---|---|
| The best CRM | Built for 20–200 person sales teams |
| 2× faster than Competitor X | Close in 5 days: see how (with a case study on the page) |
| Trusted by Google | Customers include… (only with permission) |
| Guaranteed ROI | See pricing and a sample report |
Questions
Can hints mention competitors?
Hints can describe comparison topics; the ad copy must stay truthful.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
