Short answer
Before launch, confirm that verification and billing are complete, your logo is set, OAI-AdsBot can reach your landing pages, conversion tracking is installed, each ad group has a clear theme with context hints, ads fit the character and image limits, and the campaign dates include today.
Checklist
- Account verified and approved, logo and account name set
- Billing profile and card added
- robots.txt and firewall allow OAI-AdsBot and OAI-SearchBot
- Pixel and/or Conversions API installed, test event received
- Campaign objective chosen (it can't be changed later)
- Country included explicitly, especially the United States
- Ad groups split by theme, each with specific context hints
- Several ads per ad group: titles up to 50 characters, copy up to 100, square image up to 1200 × 1200
- UTM parameters on ad URLs
- Start and end dates set, schedule includes today
- Budget at or above the minimum and above your highest bid
After you submit
- Ads are reviewed before going live
- Allow at least 24 hours before reporting zero delivery
- Check status by hovering over "Not serving" if it appears
Questions
Should we publish to reach the date settings?
No. OpenAI warns that on a first campaign the date fields may only appear after publishing; publishing early can start delivery before you set the schedule. Set a modest budget first, then edit dates.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
