Short answer
Financial services ads are allowed in the US only, case by case, for approved advertisers such as credit cards, insurance, mortgages and investment services. Proof of licence may be required. Credit repair, debt settlement or relief, payday loans, earned wage access and alternative investments like bullion are not allowed. Budgeting apps and general finance education are permitted.
For B2B fintech
- Finance software (accounting, close, AP automation) isn't a financial service in itself, but claims must stay factual
- Payments, lending or investment products count as financial services
- Non-US financial services are generally prohibited
Questions
Can a UK bank advertise?
Non-US financial services are generally prohibited under the current policy.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
