Short answer: to advertise inside AI answers, you can buy ChatGPT ads yourself in OpenAI Ads Manager, through a platform that has added ChatGPT as a channel (Metadata.io, Abmatic AI, AdRoll's pilot), or through a managed service (AnswerBid, Performance Media). AI-driven platforms such as 6sense, Demandbase and ASTRAD use AI to run display, CTV and social campaigns, not ads in AI answers.
Disclosure: AnswerBid wrote this guide and is included in it. We describe other providers only from their own public websites (checked 16 October 2026), list them by fit rather than rank, and never invent features or prices. Corrections: ask@answerbid.co. Method: how we compare.
How we chose
- Lets B2B advertisers run ads in AI answers, or uses AI to run B2B campaigns.
- Public description of channels.
- Available to B2B advertisers.
The shortlist at a glance
| Option | Ads in AI answers | Other channels | Model |
|---|---|---|---|
| AnswerBid | ChatGPT ads | – | Managed |
| OpenAI Ads Manager | ChatGPT ads | – | Self-serve |
| Metadata.io | ChatGPT | 11 more incl. LinkedIn, Google, CTV | Platform + specialists |
| Abmatic AI | OpenAI ads | Display, LinkedIn, Google, Meta | Platform |
| AdRoll | Limited pilot | Display, social, CTV, DOOH | Self-serve or managed |
| Performance Media | ChatGPT ads | – | Managed |
| 6sense | Not listed | Native DSP, LinkedIn/Meta/Google sync | Platform |
| Demandbase | Not listed | Display, video, CTV, social | Platform |
| ASTRAD | Not listed | Programmatic, CTV, DOOH | Self-serve or managed |
The shortlist, by fit
AnswerBid
ChatGPT ads planned by buyer question, written and optimised weekly, with organic AI visibility and company identification. Best for B2B tech teams that want AI ads run for them.
OpenAI Ads Manager (self-serve)
Buy ChatGPT ads directly. Available to advertisers based in 63 countries as of October 2026; see where Ads Manager is available. Best for teams with in-house paid media skills.
Metadata.io
Automated B2B paid media across 12 channels, including ChatGPT. Best for teams spending across many channels. Compare.
Abmatic AI
ABM platform that includes OpenAI ads alongside display and social. Compare.
AdRoll
Retargeting and ABM platform with a limited ChatGPT ads pilot. Compare.
Performance Media
Spanish-speaking agency managing ChatGPT ads and GEO. Compare.
6sense, Demandbase and ASTRAD
AI-driven programmatic and ABM advertising on the open web, CTV and social; ChatGPT ads not listed. 6sense, Demandbase, ASTRAD.
How to choose
Start from where your buyers decide. If they compare vendors in ChatGPT, you need ChatGPT ads and, ideally, organic visibility in the same answers. If you need reach across the open web and CTV, a DSP or ABM platform fits. Read AI B2B ads platforms compared and how to choose an AI B2B ads agency.
