Short answer
AI answers vary because responses are generated, not looked up; the retrieved pages differ with each search; personal context and memory can change the answer; and models and indexes update often. Measure visibility by asking each question several times and tracking the share of answers that name you.
Measure fairly
- Use a fixed list of buyer questions
- Ask each several times, logged out where possible
- Record mentions, position and cited sources
- Report trends over weeks, not single answers
Questions
Is one screenshot proof?
No. One answer is an anecdote. Use repeated samples.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
