Short answer
Google lists delivering a good page experience among the best practices for appearing in its AI features. Fast loading, mobile usability, no intrusive pop-ups and stable layouts help both visitors who click from an AI answer and the systems that evaluate your pages.
Checklist
- Core Web Vitals in the good range
- Readable on mobile without zooming
- No full-screen pop-ups before content
- Content visible without heavy scripts
Questions
Is speed a direct AI ranking factor?
Google doesn't publish AI-specific ranking factors; it recommends general SEO best practices.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
