Short answer
You choose country, currency and time zone when you create an Ads Manager account, and none of them can be changed afterwards. A wrong choice may mean opening a new account, so pick the currency you are billed in and the time zone your team reports in.
What each setting controls
| Setting | Affects |
|---|---|
| Currency | Billing and the minimum daily budget (for example $25, £15, €15, 65 PLN) |
| Time zone | The day and the Sunday–Saturday budget week; reporting dates |
| Country | Which entity is billed; your home market for new-account limits |
How to choose
- Use the currency of the entity that pays the invoices
- Use the time zone your sales team works in, so daily reports line up with CRM data
- If you sell in several regions, you still need one billing entity per account; separate accounts are possible within limits
Questions
We picked the wrong currency. What now?
Contact support with your ad account ID. Self-serve edits aren't available; a new account may be needed.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
