Looker Studio
Share of AI answers, B2B AI ads spend and identified companies as a data source, so they sit next to your other channels in one board.
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- Google Analytics 4
Analytics and reporting integration
Google Analytics 4 integration for AI B2B ads and ABM AI ads.
An AI assistants channel, ChatGPT ads tagged by buyer question and conversions you trust, so AI traffic stops hiding in Direct.
35%AI answers naming you58companies from AI$41kAI-touched pipeline
What you get if you already use Google Analytics 4
- A custom AI assistants channel group in GA4, so ChatGPT, Perplexity and Copilot traffic stops landing in Direct.
- ChatGPT ads tagged by buyer question with a consistent UTM taxonomy.
- Key events checked against the CRM, so ad optimisation uses real B2B conversions.
- Explorations comparing AI traffic quality with search and social.
What lands in Google Analytics 4
| Field | Example |
|---|---|
| AI answers naming you | 35% |
| Companies from AI | 58 |
| ChatGPT ads spend | $2,662 |
| Cost per engaged account | $46 |
| AI-touched pipeline | $41,000 |
| Refresh | Daily |
Illustrative example with a fictional company. We identify companies, never individuals.
Live in the first week
- Step 1You grant view or editor access in Google Analytics 4.
- Step 2We connect our data source and match your channel naming.
- Step 3You get the board or sheet in week one; it refreshes automatically.
Straight answers.
Do we need a new licence?
No. We use the Google Analytics 4 you already have.
Is the Google Analytics 4 integration included in the price?
Yes. Integrations are part of every package, together with the live client dashboard. Media budget is separate.
What if we don't use Google Analytics 4?
We connect to the tool you do use. See all integrations, or we use Zapier or a scheduled export.
Free AI Shortlist Check
See how many of your visitors we could name.
Book a free 30-minute AI Shortlist Check. We look at your traffic, your AI visibility and what company identification would add.
- What ChatGPT answers about your category today
- Where your ad would appear and what it would say
- A budget range and a 90-day plan
