Short answer: enterprise teams look at 6sense and Demandbase; mid-sized teams at Abmatic AI, Factors.ai or AdRoll ABM; LinkedIn-first teams at ZenABM; programmatic ABM buyers at ASTRAD; managed ABM programmes at DemandScience. AnswerBid is not an ABM platform: it adds the AI channel to ABM by identifying companies that arrive from AI answers and adding them to LinkedIn audiences.
Disclosure: AnswerBid wrote this guide and is included in it. We describe other providers only from their own public websites (checked 16 October 2026), list them by fit rather than rank, and never invent features or prices. Corrections: ask@answerbid.co. Method: how we compare.
How we chose
- Supports account-based targeting, engagement or reporting.
- Publicly described.
- Serves B2B.
The shortlist at a glance
| Solution | Best for | Model | Published price |
|---|---|---|---|
| 6sense | Enterprise | Platform | Not published |
| Demandbase | Enterprise | Platform | Not published |
| Abmatic AI | Growth-stage B2B | Platform | $3,000–$4,000/month annual |
| Factors.ai | Startups to enterprise | Platform | Free plan; others on request |
| AdRoll | SMB and mid-market | Platform, self-serve or managed | Not published |
| ZenABM | LinkedIn-first teams | Software | $59–$479/month |
| ASTRAD | Programmatic ABM | DSP | Not published |
| DemandScience | Managed programmes | Managed | Not published |
| AnswerBid | Adding AI answers to ABM | Managed | $990–$1,990/month |
The shortlist, by fit
6sense and Demandbase
Enterprise ABM platforms with intent, data, advertising and sales intelligence. 6sense, Demandbase.
Abmatic AI and Factors.ai
Platforms for growing teams: identification, intent, ads and agents. Abmatic AI, Factors.ai.
AdRoll ABM
ABM advertising and orchestration with self-serve options. Compare.
ZenABM
Low-cost LinkedIn ABM software with company engagement and an AI agent. Compare.
ASTRAD
DSP with ABM intent targeting and retargeting. Compare.
DemandScience
Managed ABM and demand programmes. Compare.
AnswerBid
Runs ChatGPT ads and AI visibility, identifies the companies that come, and adds them to LinkedIn audiences. See ChatGPT ads for ABM.
How to choose
Size the platform to the team that will run it. Then check whether your target accounts research in AI assistants; if they do, add the AI channel. Read ABM when the ad platform can't target accounts.
