Short answer
Pew Research's July 2025 study found users clicked a traditional result in 8% of visits when an AI summary appeared, versus 15% without one. Google says clicks from AI Overviews tend to be higher quality. Both can be true: fewer, better-informed visits, so being cited inside the answer matters.
What to do
- Track impressions as well as clicks in Search Console
- Make deep pages (pricing, comparisons) excellent for visitors who arrive informed
- Measure conversions, not just sessions
Questions
Where do AI Overview clicks appear in Search Console?
In the Performance report under the "Web" search type, combined with other results.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
