Sample report · ChatGPT B2B Ads package
Sample report: ChatGPT B2B Ads
This is the monthly report you get, shown for a fictional company, Ledgerline (month-end close software, 120 people, US, UK and Canada), with $3,000 of media in September 2026. Every number is illustrative; your report uses your own data from ChatGPT Ads Manager, AI Chat Network, AI answer tracking, company identification and your CRM.
Overview
September at a glance
This month in one line: ChatGPT pricing and integration questions brought 77 ideal-fit companies for $3,000, and 7 of them are now opportunities in HubSpot.
Delivery
Spend and clicks, day by day
Spend is paced to the approved monthly budget. Weekends cost less because B2B buyers research on weekdays.
- ChatGPT ads
- AI Chat Network
- ChatGPT ads
- AI Chat Network (dashed)
Campaigns
Every campaign we can run, and what each one did
CTC = click-through conversions. VTC = view-through conversions (within 1 day of an impression, no click). CPA = cost per conversion.
| Campaign | Spend | Impr. | Clicks | CTR | CPC | CPM | CTC | VTC | CPA | Companies |
|---|---|---|---|---|---|---|---|---|---|---|
| ChatGPT Category & comparison · USClicks · Manual max CPC $4.50 | $900 | 64,286 | 231 | 0.36% | $3.90 | $14.00 | 6 | 2 | $112.50 | 58 |
| ChatGPT Pricing & demo intent · US + UKConversions · oCPC · bid cap $140 | $650 | 36,111 | 152 | 0.42% | $4.28 | $18.00 | 11 | 2 | $50.00 | 38 |
| ChatGPT Integrations: NetSuite, Sage IntacctClicks · Manual max CPC $4.00 | $420 | 28,000 | 126 | 0.45% | $3.33 | $15.00 | 4 | 1 | $84.00 | 27 |
| ChatGPT Problem awareness · desktopViews · CPM · $9 max | $250 | 27,778 | 50 | 0.18% | $5.00 | $9.00 | 1 | 3 | $62.50 | 8 |
| ChatGPT CRM audience: open opps + trialsConversions · oCPC · Maximize results | $180 | 9,000 | 50 | 0.56% | $3.60 | $20.00 | 4 | 1 | $36.00 | 11 |
| AI Chat Network Card · finance software readersCard (CPC) · CPC $0.75 ceiling | $300 | 27,273 | 436 | 1.60% | $0.69 | $11.00 | 3 | 1 | $75.00 | 29 |
| AI Chat Network Prompt · "How do others close faster?"Prompt (CPM) · CPM $10 | $200 | 20,000 | 220 | 1.10% | $0.91 | $10.00 | 1 | 0 | $200.00 | 12 |
| AI Chat Network Poll · "How many days is your close?"Poll (per engagement) · $0.15 per engagement 667 engagements | $100 | 14,993 | 45 | 0.30% | $2.22 | $6.67 | 0 | 0 | – | 3 |
| Total | $3,000 | 227,441 | 1,310 | 0.58% | $2.29 | $13.19 | 30 | 10 | $75.00 | 186 |
Campaign types available
Sources: ChatGPT Ads Manager export (daily values) and AI Chat Network reporting. AI Chat Network Poll is billed per engagement.
Targeting
The phrases we target: context hints by buyer topic
| Ad group | Context hints we target | Negative phrases | Impr. | Clicks | CTR | CPC | Conv. | Companies |
|---|---|---|---|---|---|---|---|---|
| Month-end close softwareCategory & comparison · US |
| free, personal budgeting | 37,286 | 134 | 0.36% | $3.90 | 4 | 34 |
| Comparing close toolsCategory & comparison · US |
| jobs, course | 27,000 | 97 | 0.36% | $3.90 | 4 | 24 |
| Pricing researchPricing & demo intent · US + UK |
| free trial forever | 19,861 | 84 | 0.42% | $4.26 | 7 | 21 |
| Demo intentPricing & demo intent · US + UK |
| student | 16,250 | 68 | 0.42% | $4.30 | 6 | 17 |
| NetSuite integrationIntegrations: NetSuite, Sage Intacct |
| NetSuite jobs | 17,920 | 81 | 0.45% | $3.32 | 4 | 17 |
| Sage Intacct integrationIntegrations: NetSuite, Sage Intacct |
| – | 10,080 | 45 | 0.45% | $3.36 | 1 | 10 |
| Close takes too longProblem awareness · desktop |
| tax return | 27,778 | 50 | 0.18% | $5.00 | 4 | 8 |
| CRM audienceCRM audience: open opps + trials |
| – | 9,000 | 50 | 0.56% | $3.60 | 5 | 11 |
Creative
Ads that ran, and how each performed
Six ads a month are written and approved by you. Weak ads are paused weekly.
Checklists, reconciliations and audit trail for finance teams of 20–200.
ledgerline.comTwo-way NetSuite sync, set up in a day. See how it connects.
ledgerline.comPlans from 10 users with prices published. No sales call needed.
ledgerline.comFeatures, prices and setup time side by side, updated monthly.
ledgerline.comInline native card with image and call to action. CTR 1.6%.
Branded follow-up question: "How do other finance teams close faster?" 220 clicks.
"How many days does your close take?" 667 engagements, 45 site visits.
Segments
Device, country and platform
Segments come straight from ChatGPT Ads Manager. Desktop converts best, so awareness now runs as a desktop-only campaign.
| Device | Share of clicks | Share of conversions | CPC |
|---|---|---|---|
| Desktop | 58% | 79% | $4.26 |
| Mobile | 37% | 18% | $3.39 |
| Tablet | 5% | 3% | $3.74 |
Conversions
What visitors did after the ad
Conversions settle 24–48 hours after the click, so this report closes on settled data. View-through conversions are reported separately from clicks.
| Conversion event | Click-through | View-through | Total | Cost each |
|---|---|---|---|---|
| Demo request | 18 | 4 | 22 | $136.36 |
| Pricing page, 2+ min | 9 | 5 | 14 | $214.29 |
| Trial sign-up | 3 | 1 | 4 | $750.00 |
Pixel and Conversions API both live, events deduplicated by event ID, click reference saved in a hidden form field.
Company identification
The companies behind the clicks
Fictional company names. You see the organisation, its size and what it read, never the person who visited.
| Company | Came from | Device | Visits | What they read | Fit | Sent to |
|---|---|---|---|---|---|---|
| Northwind LogisticsLogistics · ~400 people · UK | ChatGPT ad · Pricing research | Desktop | 3 | Pricing, NetSuite integration, case study | 91 | HubSpot + Slack |
| Contoso FreightTransport · ~1,200 people · US | ChatGPT ad · NetSuite integration | Desktop | 2 | Integration page, security | 88 | HubSpot + Slack |
| Fabrikam HealthHealthcare services · ~650 people · US | ChatGPT ad · Comparing close tools | Desktop | 4 | Comparison, pricing | 86 | HubSpot + Slack |
| Woodgrove FinanceFinancial services · ~300 people · UK | ChatGPT ad · Demo intent | Mobile | 2 | Demo page, pricing | 84 | HubSpot + Slack |
| Litware SystemsSoftware · ~220 people · US | AI Chat Network Card | Desktop | 1 | Product tour | 79 | HubSpot |
| Proseware Inc.IT services · ~540 people · CA | ChatGPT ad · Month-end close software | Desktop | 3 | Product, pricing | 77 | HubSpot |
| Wide World ImportersWholesale · ~900 people · US | ChatGPT ad · Close takes too long | Tablet | 2 | Blog, checklist template | 74 | HubSpot |
| RelecloudCloud software · ~260 people · US | AI Chat Network Prompt | Mobile | 1 | Comparison | 71 | HubSpot |
| Adatum GroupManufacturing · ~1,800 people · UK | ChatGPT ad · Sage Intacct integration | Desktop | 2 | Integration page | 69 | Watch list |
| VanArsdel ManufacturingManufacturing · ~700 people · US | ChatGPT ad · CRM audience | Desktop | 5 | Pricing, security, demo page | 93 | HubSpot + Slack |
| Trey ResearchResearch · ~150 people · US | ChatGPT ad · Month-end close software | Mobile | 1 | Homepage | 58 | Watch list |
| Lucerne PublishingMedia · ~320 people · UK | AI Chat Network Card | Desktop | 1 | Pricing | 62 | Watch list |
Signals
Buying signals sent to your sales team
Alerts fire when an ideal-fit company reads pricing, comes back, or converts.
- Today 09:42VanArsdel ManufacturingViewed pricing, security and demo pages in one visit (5th visit this month)Slack alert sent · HubSpot task for AE
- Today 08:15Northwind LogisticsThird visit from ChatGPT ad "Pricing research"; read NetSuite integrationSlack alert sent
- Yesterday 16:30Fabrikam HealthCompared Ledgerline with two competitors on the comparison page for 6 minutesAdded to LinkedIn audience
- Yesterday 11:02Woodgrove FinanceDemo request after clicking a ChatGPT ad on mobileConversion · HubSpot deal created
- 28 SepContoso FreightTwo separate visits from the company this week: a ChatGPT ad and Google searchAccount score up to 88
- 27 SepWide World ImportersDownloaded the close checklist after a AI Chat Network PollNurture sequence suggested
Pipeline
From ad click to opportunity
Opportunities and won deals come from your CRM, matched to the companies we identified.
Optimisation
What we changed, and what we do next
| Date | Change | Why |
|---|---|---|
| 22 Sep | Moved $150 from "Problem awareness" to "Pricing research" | Pricing research brought 3× more ideal-fit companies per dollar |
| 18 Sep | Paused ad "Close faster with Ledgerline" | CTR 0.21% after 9,000 impressions, half the ad group average |
| 15 Sep | Added context hint "close software without a long contract" | Buyers in sales calls ask about contract terms |
| 11 Sep | Split desktop into its own campaign for awareness | 79% of conversions come from desktop |
| 8 Sep | Added negative phrase "personal budgeting" | Removed consumer clicks from the category ad group |
Next month, for your approval
- Raise "Pricing research" budget by $200 from AI Chat Network Poll
- Test two new ads for "Demo intent" on mobile
- Launch a UK-only integration campaign for Sage Intacct
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