How does B2B software get recommended by ChatGPT?
What ChatGPT reads before it names software, what two 2026 citation studies found, and six steps to get into the answer.
AI visibility
AI visibility for B2B: get named in ChatGPT, Perplexity, AI Overviews and Copilot.
AI visibility is how often AI assistants name your company when buyers ask about your category, and what they say when they do. It is also called answer engine optimisation (AEO) or generative engine optimisation (GEO). We measure it every day and improve it every month.
- 50 questions tracked daily
- 4 AI engines
- 3 page changes a month
What we track
- Share of answers. How many of your buyers' questions name you, out of 20 or 50.
- Position and company. Whether you're first or fourth, and who is named instead.
- Sources. Which pages AI cites for your category: these are the pages to change or get into.
- Accuracy. Whether AI describes your pricing, integrations and fit correctly.
Up to 50 buyer questions every day in ChatGPT, Google AI Overviews, Perplexity and Copilot: all in one market, or 25 each in the US and UK.
What we change
- Your website. Three changes a month, written ready to publish: product facts, comparison tables, FAQs and integration lists.
- The sources AI trusts. Two sources a month where AI can find you: comparison articles, directories and publications in your category.
- Crawler access. OpenAI's search crawler and the major search engines can reach your key pages.
What the evidence says
In two 2026 studies of B2B software questions, vendors' own pages and independent articles made up most of what ChatGPT cited; review sites were 1–7%. That's why we work on your pages and on independent sources first.
Questions
Straight answers.
Is AI visibility the same as SEO?
They overlap: AI assistants search the web, so pages that are crawlable and clear help both. The difference is the goal. SEO aims for a click from a list of links; AI visibility aims to be named in a single answer.
How long does it take?
Crawler changes reach ChatGPT search in about a day. Page and source changes show up over weeks as they are recrawled. Answers from training data change only with new models.
Free AI Shortlist Check
Find out how often AI names you.
Book a free 30-minute AI Shortlist Check. We run your buyers' questions and show where you're named, where you're missing and why.
- What ChatGPT answers about your category today
- Where your ad would appear and what it would say
- A budget range and a 90-day plan