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Pricing

Simple pricing. No surprises.

Start with ChatGPT ads and the companies that click them, or with AI visibility. Take both and save $500 a month. Billed monthly by invoice, media spend separate, cancel any time.

ChatGPT ads + intentStart here

AI Ads & Intent

Your ads under ChatGPT answers, and every company that clicked them, sent to sales.

$1,500/ month

+ media spend. Billed monthly by invoice.

  • Dedicated B2B strategy for ChatGPT ads: the questions, competitors and budget that matter to you
  • Full-service creative: 2 campaigns, 6 ad groups, 6 new ads a month, approved by you
  • Optimised every week, with budget moved to the questions that bring the right companies
  • Hot leads: every company that clicks your ad and lands on your site, with the question that brought it and the pages it read
  • Scored against your ideal customer and sent to your CRM, Slack or Teams the same day
  • Weekly report and a monthly call with your account manager
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Audit + GEO and AEO

AI Visibility

Get named in AI answers without paying per click, and see where you stand against your competitors.

$1,500/ month

No media spend. Billed monthly by invoice.

  • AI visibility audit in your first two weeks: what AI tells your buyers and who it recommends
  • 50 buyer questions tracked daily in ChatGPT, Perplexity, Google AI Overviews and Copilot
  • Your position against competitors: share of answers, rank in the answer and the sources AI cites
  • Every month: audit of up to 5 key pages, 3 changes written ready to publish, 2 sources for AI to cite
  • Visits from AI assistants measured in your analytics
  • Weekly report and a monthly call with your account manager
Book a free check
Both packagesSave $500 a month

Complete

Ads and visibility under one strategy, plus every identified company from all your traffic.

$2,500/ month

+ media spend. Billed monthly by invoice.

  • Everything in AI Ads & Intent and AI Visibility
  • Companies from all your traffic: AI ads, AI answers, search, LinkedIn and direct visits
  • Ads built from what AI says about you: questions where competitors are named become ad groups
  • One B2B AI strategy and one weekly report across ads and visibility
  • Monthly PDF report and strategy review for your leadership team
  • Added to your LinkedIn audiences so you stay in front of the companies that visited
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Every package includes a dedicated account manager, full onboarding with software setup, and all the tools we use. No setup fee, no notice period.

One invoice a month

We invoice the package fee at the start of each month. VAT is handled under the reverse-charge rules where they apply.

Media spend, separately

Ad spend goes to the ad platform. You pay it directly, or we invoice it in advance. You agree the budget up front and see every dollar in your weekly report.

No lock-in

Change package or cancel from the next month. The service runs to the end of the month you've paid for, and everything we built stays yours.

Compare packages

What's in each package.

Start with one package and add the other later. Moving to Complete takes effect from your next invoice.

What you getAI Ads & Intent$1,500 / monthAI Visibility$1,500 / monthComplete$2,500 / month
ChatGPT ads
B2B strategy for ChatGPT adsIncluded–Included
Full-service creative: 2 campaigns, 6 ad groups, 6 new ads a monthIncluded–Included
Weekly optimisationIncluded–Included
Ads built from the questions where AI names competitors––Included
Identified companies
Companies that clicked your AI ads (hot leads)Included–Included
Companies from AI answers, search, LinkedIn and direct visits––Included
Scored against your ideal customer, sent to your CRM, Slack or TeamsIncluded–Included
Identified companies a monthUp to 250, from your ads–Up to 250, from all traffic
AI visibility (GEO and AEO)
AI visibility audit in the first two weeks–IncludedIncluded
50 buyer questions tracked daily in 4 AI assistants–IncludedIncluded
Share of answers and rank against your competitors–IncludedIncluded
Monthly page audit, 3 changes written, 2 sources for AI to cite–IncludedIncluded
Team, reporting and billing
Dedicated account manager and full onboardingIncludedIncludedIncluded
Weekly report and monthly callIncludedIncludedIncluded
Monthly PDF report and strategy review––Included
Media spendSeparateNoneSeparate
BillingMonthly invoiceMonthly invoiceMonthly invoice
See what you get every week.

A sample report for a fictional company: which companies came and from where, your position against competitors, and what each identified company cost.

See the sample report

What we need from you

  • Your materials. Logo and brand guide, product screenshots, case studies and proof points. We turn them into ads.
  • Access. One tag on your website and a connection to your CRM or team chat.
  • About 30 minutes a month. To approve ads and page changes before they go live.

Salesforce sync or more than 250 identified companies a month? We quote the difference before you sign.

What it's worth

One closed deal can pay for the whole quarter.

Pick a package, set your ad budget and your average deal size. You'll see what a quarter costs, what it brings in, and how many deals pay it back. Planning estimates, not a promise.

Package
$3,000
$1,500$20,000
$25,000
$5,000$150,000

Media spend is paid to the ad platform and is separate from the package fee.

A quarter costs you$13,5003 × ($1,500 fee + media spend)
Clicks from buyers1,500At our current planning average per click
Companies identified from your ads560Average companies we name from your ad clicks, counted once each
Sales-ready accounts170Companies that fit your ideal customer profile
Deals that pay back the quarter1At $25,000 a deal, 0.5 of a deal covers it.
Pipeline you can see

Named companies and the question that brought them, not anonymous traffic.

Attention at the decision point

You pay per click, when a buyer is already asking for a vendor.

Visibility that compounds

AI answers that name you keep working after the ad budget stops.

How we calculate: our current planning averages for B2B campaigns, for cost per click and for the company visits we name; most named visits are unique companies, and about a third of those fit a typical ideal customer profile. On Complete, companies from your other traffic come on top. Your real numbers show up in your first weekly reports.

Pricing FAQ

Questions about cost.

Which package should we start with?

Most B2B companies start with AI Ads & Intent. Your ads go live in week 3 and you see the companies that clicked from the first week of ads. Start with AI Visibility if ads aren't open to your category yet, or if you'd rather build organic AI answers first. Take Complete when you want both under one strategy and every identified company from all your traffic.

How does billing work?

We send one invoice a month for the package fee, at the start of the month. Media spend is separate: you pay the ad platform directly, or we invoice it in advance. VAT is handled under the reverse-charge rules where they apply.

What do we pay in the first month?

The package fee for the month. Weeks 1 and 2 cover the audit, analysis, strategy and software setup. Your ChatGPT ads go live in week 3, so media spend starts then.

Can we change package later?

Yes. Add the other package, move to Complete or step down at any time; the change applies from your next invoice. Moving from AI Ads & Intent to Complete costs $1,000 more a month.

What's the minimum ad budget?

OpenAI's minimum in the US is $25 a day per campaign, so two campaigns start at about $1,500 a month. We usually recommend $2,000 to $5,000 a month.

Is there a contract or setup fee?

No setup fee and no notice period. Every package is paid monthly in advance. Cancel any time and the service runs to the end of the month you've paid for.

What if our category can't advertise in ChatGPT?

We check before you sign. If ads aren't open to your category yet, start with AI Visibility and add ads when they open.

Who will we work with?

A dedicated account manager, from onboarding onwards. They run your weekly report and your monthly call, and they are your one contact for anything in between.

What's included in creative?

Copy and visuals for every ad, 6 new ads a month, made from your logo, brand guide, product screenshots and proof points. You approve each ad before it runs.

Free AI Shortlist Check

Start with a free check.

Book a free 30-minute AI Shortlist Check. We'll show you what AI tells your buyers today, recommend the package that fits, and give you a budget for your first 90 days.

  • What ChatGPT answers about your category today
  • Where your ad would appear and what it would say
  • A budget range and a 90-day plan
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Free AI Shortlist Check30 minutes, no commitment Book it