Eligibility
- Business and professional services aren't named in policy v1.6.
- Legal and financial services are restricted.
- Test with a small campaign and keep a plan that doesn't depend on ads.
How services firms get named
- Specialisation pages: one per service, industry and region.
- Partner listings: software vendors' partner directories are often cited for implementation questions.
- Named case studies with outcomes you can support.
- Independent mentions: associations, publications and comparison lists of providers.
Buyer questions
- "Salesforce implementation partner for a 500-person manufacturer"
- "B2B marketing agency for cybersecurity companies"
- "NetSuite consultants in the UK"
Measure it
Track 20 questions like these monthly and record which firms AI names and which pages it cites.
A services page that AI can quote
- The service in one sentence.
- Who it's for: industries, sizes, regions.
- How engagements work: phases, typical length, team.
- Outcomes from named or described clients.
- Certifications and partner status.
Questions
Will business services be accepted later?
Policies change; we review them monthly. Plan without ads until your category is clearly accepted.
Do partner directories help?
Software vendors' partner directories are frequently where buyers and AI find implementation partners.
Should consultancies publish research?
Yes. Original research is one of the best ways to be cited by independent articles.
Why services firms depend on AI visibility
A buyer asking AI for an implementation partner usually gets a short list. The names on it tend to have clear specialisation pages, partner directory listings and independent mentions. Without ads as an option, that organic presence is the main way in.
A 90-day visibility plan for a services firm
| Weeks | Action |
|---|---|
| 1–2 | Track 20 buyer questions; audit partner directory listings |
| 3–6 | Publish pages per specialisation and region |
| 5–10 | Publish one piece of original research or a benchmark |
| 8–12 | Pitch the research to two industry publications |
Watch the policy
If business services become an accepted ad category, the questions and pages you built will make the first campaigns easy to set up.
Start here: AI ads for SaaS and tech. More articles in Industry playbooks.
