Short answer
Thrad says typical network benchmarks are a 1–5% CTR, CPC from $0.50 and CPM from $10, varying by vertical and creative. Self-serve has no minimum spend; managed service starts at $10,000 a month. These are the vendor's own figures, not independent data.
Published numbers
| Item | Figure | Source |
|---|---|---|
| CTR | 1–5% typical | Thrad FAQ |
| CPC | From $0.50 | Thrad FAQ |
| CPM | From $10 | Thrad FAQ |
| Self-serve minimum | None | Thrad |
| Managed service | From $10k/month | Thrad Autopilot page |
| Earlier claim | CTR up to 15% | Reported by The Capitol Forum |
How to treat them
- Run a small test with your own conversion tracking
- Ask which publishers delivered your impressions
- Compare cost per qualified lead, not CTR
Questions
How does that compare with ChatGPT ads?
OpenAI suggests $3–5 starting CPC bids; one published B2B pilot paid $5.68. Different inventory, so compare outcomes, not prices.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
