Short answer
Thrad provides a pixel and UTMs for click, impression and post-click conversion tracking, live dashboards with CPC, CTR, ROAS and conversions, and multi-channel attribution through what it calls its Addendum framework. Verify with your own UTMs in GA4 and your CRM.
Independent checks
- Tag every Thrad ad with utm_source=thrad
- Compare Thrad-reported conversions with CRM records
- Check engagement: time on page, pages per session
- Look for repeat visits from identified companies
Questions
Does Thrad report by publisher?
Dashboards break down results by campaign, ad, country, device and surface. Ask for publisher-level detail.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
