Short answer
On 19 May 2026 Thrad announced an exclusive partnership with NeugenM to expand its LLM advertising infrastructure to India, South Asia and Southeast Asia. Advertisers in those markets can buy through the partner as well as directly.
What to consider
- ChatGPT ads also opened self-serve in India on 31 August 2026 and Southeast Asia in late September
- Compare local CPMs and placement quality
- Check language support for your audience
Questions
Is there a separate platform?
A NeugenM-branded Thrad platform exists for the partnership; ask your rep which to use.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
