Short answer
Thrad launched four formats on 4 June 2026: Card (an inline native ad with headline, image, description and call to action, on CPM or CPC), Prompt (a branded follow-up question, CPM), Carousel (several products side by side, CPM) and Poll (an interactive question priced per engagement).
Formats
| Format | What it is | Pricing | Stage |
|---|---|---|---|
| Card | Inline ad with headline, image, description, CTA | CPM or CPC | Intent, direct response |
| Prompt | Branded follow-up question in the chat | CPM | Discovery |
| Carousel | Scrollable products side by side | CPM | Comparison |
| Poll | Interactive question the user answers | Cost per engagement | Engagement, first-party signals |
Which to test first
- B2B lead generation: Card on CPC
- E-commerce catalogs: Carousel
- Awareness: Prompt
- Research: Poll, with care about what data you collect
Questions
Are results published?
The launch announcement didn't include performance results.
Facts checked against the sources below on 12 October 2026. Platforms change quickly: if something here no longer matches what you see, tell us and we will update it.
